Federal Bank’s Kaliyum Karyavum

In a groundbreaking effort to empower the next generation, Federal Bank has unveiled "Kaliyum Karyavum," a pioneering initiative that harnesses the richness of traditional art forms to educate school children on vital life skills. As an institution with a 90-year legacy deeply intertwined with the cultural fabric of Kerala, Federal Bank is uniquely positioned to leverage its profound understanding of the state's heritage to create a captivating learning experience. Recognizing that today's students are the architects of tomorrow's economy, the Bank has gone beyond its traditional banking scope to make a meaningful impact on their lives. By infusing essential life skills with the beauty of traditional arts, Federal Bank aims to inspire a new generation of leaders, thinkers, and innovators who will shape the future of our nation. Through "Kaliyum Karyavum," the Bank is reaffirming its commitment to empowering the next generation and making a lasting difference in the lives of young minds.

"Kaliyum Karyavum" is a visionary initiative that seeks to bridge the gap between tradition and modernity by introducing the present generation to ancient cultural forms, while using these art forms as a unique medium to impart essential life skills. This innovative approach aims to equip young minds with the knowledge and wisdom necessary to navigate the complexities of the modern world. By creatively adapting traditional art forms such as Theyyam and Chakkayarkooth, the event will convey vital messages about financial literacy, time management, and responsible digital screen usage habits.

Through this engaging and interactive platform, "Kaliyum Karyavum" will teach children the importance of managing finances effectively, making informed decisions, and developing a healthy relationship with money. The event will also emphasize the value of time, promoting young participants to prioritize tasks, set goals, and cultivate a sense of responsibility. Furthermore, the initiative will address the pressing issue of excessive screen time, promoting a balanced lifestyle that combines digital literacy with other essential skills for overall well-being. By harnessing the power of traditional art forms, "Kaliyum Karyavum" will inspire new habits and mindsets in the next generation, empowering them to navigate the world with confidence and wisdom.

Celebrating Kerala's Heritage through Art and Education

We have chosen the art forms of Chakyarkooth, Theyyam, Ottamthullal and Kathakali to guide and educate us through managing mental health, interpersonal interactions amongst kids and between them and the adults, understand money management etc. etc. Only a brand that is a part of the ethos of any society or social structure can understand the nuances of its art forms and amplify its ability to tell a story, entertain, educate. The blending of music, mythology and minds watching will make our attempt lovable across audiences throughout the state. From a marketing perspective, it’s a global showcase of how a brand is embedded at the core of Culture to engage people of a region. This is the Gods’ Own Country, is a global favourite of tourists and for Federal Bank.”